The very first criterion that you will have to do is to find domain names that are unique as well as available. The domain registrar and the different web hosting companies can provide you with lots of free tools by means of which you can get to know whether the name is already in use.
The second criteria is to find a domain name that is somewhat related to your business. Use keywords or key phrases in your domain name so that it makes the customers aware of the kind of business you have. At the same time if the domain name is focused particularly on the business, the rankings in the search engines may increase thereby helping to draw more and more customers.
Try to go for a short and rare kind of domain name. It is always advisable not to select more than ten characters because lengthy domain names have less chances of getting attracted by the search engines. The website address also gets benefited because the number of misspellings get reduced thereby making it easier to be remembered and fit on business cards. However, to find a short domain name is quite challenging.
The next criterion is to suffixes because most internet users assume that the domain names will end up instead of .net, .biz, .tv or . The last but not the least that you would have to follow is that the domain name that you choose should be easy to recognize, recite as well as recall. There are some very difficult domain names which are very complicated as well as confusing. Try to avoid those. When the domain name is good and easy, the advertisers and presenters would be able to recite a website address to clients and customers who in turn will hear and recognize the website address and recall it.
So selection and registration of the domain names and budget web design carefully is very essential as it is an important step in launching a website and creating a business identity. With domain registration, your business will find easy way of success because your website traffic will increase according to the rankings in the search engines.