Web video marketing started with small entrepreneurs way back in early 1990. Today we have seen big players providing platforms for internet video hosting. There is no doubt that the pioneers of internet marketing reaped thousands if not millions of dollars back then. Unlike the early days, there are hundreds of websites which offer free video hosting. Some of these sites pay you a sum of money if your video is generating a lot of views.
Starters will find free hosting attractive. Especially for web video marketing which costs a lot of money. The major costs come from the size of bandwidth and space needed for video hosting. Videos take a lot of space and time to load. That is why millions of web masters flock to sites like YouTube. The hosting is free. Web masters will spend time promoting their videos instead of worrying about server costs.
Some established businesses prefer to go for paid hosting. Paid web video marketing and hosting brings quick results. Yes, if you really want to be ahead of the pack, you have to pay. Entrepreneurs must be careful when going for paid services. The internet is full of hype and scams. You may find that some of these paid services are useless and not different from free services. If you subscribe for a good hosting service, chances are you will also get free marketing tools and favors.
Resources for web video marketing can be found on many webmaster sites. You will also find thousands of sites and forums where valuable marketing tips are shared. There is a lot of open source software like video makers, video editors, HTML editors and video uploaders. Depending on which site you join, you can also get digital information and eBooks on internet marketing.
Branding your product is also important in web video marketing. It has been proved that branding improves sales. A small entrepreneur may broadcast a good video, but people may quickly forget about it if it's not branded. When people associate a product with a brand, it is easy for them to type that name in search engines. Facebook provides business people and companies a special page for displaying their brand. These pages attract a lot of visitors who want to be updated when a new product is released. These visitors are loyal to the brand. Members of the brand group range from a few thousand to millions depending on the popularity of the brand or owner.
If you still don't know about social marketing, your web video marketing plan will hit a wall. A clever online marketer should know that it is no longer an option to advertise on social networks. Social networks attract a large portion of web surfers. Indeed, Facebook and MySpace have a population larger than EBay. It is easy to sell on EBay but difficult to sell on social networks like Facebook. A lot of experimenting is being done to tap this market. A web marketer who penetrates this market is likely to find gold.